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Community Management for SOHT's Chinese Social Media Channels - SOH-C783

RFT Type Open Tenders
Published 10-May-2024
Closes 7-Jun-2024 4:00pm
Category Social media
Agency Sydney Opera House

Contact Person
Julia Brown
Phone: 0292507322

Tender Details

As Australia’s premier tourist destination and a world-class performing arts centre, SOHT welcomes visitors from around the globe, notably with over half of our overseas tourists hailing from China.


Social media is a vital channel for SOHT to connect with our existing and future audiences, and strategically expand our influence within the thriving tourism market. Each month, we deliver over 15 public-facing posts across these platforms. With the expertise from a Chinese social media agency, we aim to maximise our impact on the market.

The agency will manage SOH social media channels across Weibo, Redbook and WeChat, from content planning, design, copywriting to reporting. A crucial aspect of the agency’s role is to stay attuned to evolving trends within the Chinese market, ensuring SOH aligns with the latest interests and conversations in the Chinese digital space. The agency should also be able to analyse and provide meaningful, actionable insights from reporting metrics and inform future decision making for the House.


NSW Regions: South East Sydney

RFT Type

Open Tenders - An invitation to tender by public advertisement with no restriction placed on who may tender. Tenderers will normally be required to demonstrate in their tender that they have the necessary skills, resources, experience, financial capacity, and in some cases licences, accreditations, etc., to fulfil the tender requirements.

Multi Agency Access