Scheme Details
The Advertising and Digital Communications Services Scheme is managed by the Communications and Engagement branch in the NSW Department of Customer Service. The Scheme provides NSW Government access to a wide range of skills, expertise and experience covering marketing, advertising and digital communications categories.
Vendor Instruction
Refer to the How to Guide for information on the steps to submitting a new application (new suppliers) or modifying and retrieving an existing application (existing vendor).
Vendors must not apply for more than three main capabilities however can nominate as many services under the main capabilities. If you wish to apply for more than three capabilities, please contact the team at advertising@customerservice.nsw.gov.au
Acceptance will be subject to demonstrated experience within the case studies and referee reports submitted with your application.
Please refer to the Application Checklist and Case Studies Examples below to assist you in ensuring all details are correct prior to submitting your application. Applications that do not address the details in the Application Checklist document will not be processed or approved for the Scheme and will be returned to the supplier as unsuccessful.
Prequalification Types
Advertising and Digital Communications ServicesDocuments
Terms and ConditionsHow to Guide - Existing Vendor - Retrieving Applications
How to Guide - Existing Vendor - Modifying Applications
How to Guide - New Supplier
Template - Referee Report
Template - Services Rates
Template - Case Studies
Case Studies Examples
Application Checklist
Standard form of Agreement
Capabilities
The Applicant must identify its areas of substantial expertise by nominating the categories in which it is seeking prequalification.
01. Market Research-
Customer segmentation
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Decision journeys
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Qualitative research
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Quantitative research
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Stakeholder engagement and interviews
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Workshop / focus group facilitation
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Brand strategy
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Communication strategy
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Digital strategy
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Social media strategy
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Visual communication strategy
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Brand development and management
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Creative campaign development and implementation (advertising campaign)
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Direct/email marketing
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Experiential marketing
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Marketing and Campaign Services - Behaviour change
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Community relations
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Crisis management
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Public affairs
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Community management
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Content creation
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Influencer management
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Influencer marketing
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Social media - Behaviour change
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Creative
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Indigenous communications and engagement - Translation
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Indigenous marketing
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Research
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Strategy
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CALD communications and engagement - Translation
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CALD creative
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CALD research
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CALD strategy
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In-language research
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Multicultural marketing
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Branding and identity
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Concept development (non-advertising campaign)
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Graphic design
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Illustration
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Copywriting / Content writing
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Editing & proofing
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Affiliate marketing
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Content auditing/governance software
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Content marketing
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Digital content development and management
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Marketing automation
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Search engine optimisation
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Web to print services
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Animation
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Concept development
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Film editing
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Filmography
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Photo editing
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Photography
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Video editing
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Videography
Advertising and Digital Communications Services Questionnaire
The Applicant must answer the following questions based on the prequalification type they are applying for
Company Information
Please provide the details of Key Business Contacts for enquiries regarding this application in the following format:
Name
Position
Phone
Office address
Please provide the details of Key Business Contacts for enquiries regarding this application in the following format:
Name
Position
Phone
Office address
In 200 words or less, provide a clear and concise description of the key professional services, and experience, offered by your organisation.
List names of divisions covered under your ABN.
Services and Capabilities
List some of the major (private sector and/or NGO) clients you have serviced over the last two years (max 10 clients).
If available, list other clients (government including local, state and/or federal agencies) you have serviced over the last two years (max 10 clients).
Complete the Case Studies Template and list case study examples of projects that you have delivered for clients during the past two years. You must provide two case studies for each nominated capability. Your referees will need to support at least one of the case studies. A maximum of six case studies can be submitted.
If your application is successful, these case studies will be made available to potential NSW Government clients looking to engage your services.
Please include at least one case study of work valued at your lowest campaign/program budget tier. For example, if you selected ‘Less than $50K’, you must include a case study of work at this amount.
Complete the Referee Report Template and provide at least three relevant references from your clients. At least two of these should review your performance on the examples listed in the case studies template.
Each referee must provide their signature or verify that the referee is the author of the written reference or at least approves written content.
Insurances
Rates
Complete the Services Rates Template to provide a list of rates and associated positions.
These rates must remain firm for 24 months as per the Terms and Conditions of the scheme.
Declaration
Please provide the full name, position and contact telephone number of the applicant's authorised representative.
Amendment History
- 7-Jun-2016 2:54pm
NSW Government’s Advertising and Digital Communications Services
Scheme opens to new applications
The Advertising & Digital Communications Services Prequalification Scheme (The Scheme) is open for new applications from Tuesday 7 June 2016. The Scheme provides two categories of services to NSW Government departments: Advertising Services and Digital Communications Services.
The Department of Premier & Cabinet (DPC) centrally manages the Scheme for NSW Government and have revised the Scheme to ensure consistency with current NSW Procurement direction, and provide a more flexible, streamlined application and evaluation of a broader range of suppliers. This will also address the changing and expanding needs of NSW Government’s marketing requirements moving forwards.
Under the revised Scheme arrangements, applications will be received and assessed at any time during the Scheme period, which is currently until end of April 2018.
If you have any questions or wish to discuss further, please contact Masieray Sesay, Senior Advisor Government Communications Contracts - masieray.sesay@dpc.nsw.gov.au
- 17-Apr-2018 2:51pm
Scheme extenstion notice. No action required, existing vendors remain approved on the scheme and rolled over to the new extension date.
The Advertising & Digital Communications Prequalification Scheme SCM2701 (The Scheme) has been extended from the 30th of April 2018 to 30th of April 2020. The Scheme provides two categories of services to NSW Government departments: Advertising Services and Digital Communication Services.
The Department of Premier & Cabinet (DPC) centrally manages the Scheme for NSW Government and have extended the Scheme to continue the simplified and efficient procurement of communication services by Government agencies.
Under the revised Scheme arrangements, applications will be received and assessed at any time during the Scheme period, which is currently until the 30th of April 2020. Current successful applicants will remain on the scheme and may be asked to provide additional or up to date documents.
If you have any questions or wish to discuss further, please contact advertising@dpc.nsw.gov.au
- 19-Jul-2018 4:28pm
Amendments to scheme conditions are as follows:
- Changes to department names (from Strategic Communications to Communications and Engagement)
- Changes to contacts
- 31-Jan-2019 5:40pm
The Department of Premier and Cabinet (DPC) has revised and published changes to the Scheme.
- 26-Feb-2019 1:04pm
Updates made to the scheme Terms and Conditions and deletion of the question relating to NSW office address.
- 17-Apr-2019 3:59pm
Contact details for the scheme has been update.
- 26-Sep-2019 1:52pm
Contact email address updated.
- 12-Dec-2019 12:26pm
The Advertising and Digital Communications Services Prequalification Scheme is undergoing a review. From 12 December 2019, we will not be accepting new applications until the review is complete. We will continue to review applications submitted before 12 December 2019. We will advise all prequalified suppliers when the review is complete.
- 1-Apr-2020 5:31pm
The closing date for the Advertising and Digital Communications Services Prequalification Scheme has been extended to 30 April 2022. Please note that the scheme is undergoing a review.
Due to the impact of Covid-19, there are delays and we will not be accepting new applications until the review is complete. We appreciate your patience and will endeavour to resolve as soon as possible.
No action is required from suppliers.
- 22-May-2020 5:49pm
We wish to inform you about important news regarding the Advertising and Digital Communications Services Prequalification Scheme (SCM2701).
Refer to the "Scheme Announcement 22.05.2020," for more information: https://tenders.nsw.gov.au/?event=admin.scheme.download&schemeUUID=1FDD7AFF-E523-29D0-13878F776CE4D35C&type=documents&fileName=SCM2701%20Scheme%20Announcement%2022%2E05%2E2020%2Epdf
- 22-May-2020 6:08pm
Following on from previous amendment, please refer to the updated link below to view the Scheme Announcement: https://tenders.nsw.gov.au/dfs/?event=public.scheme.download&schemeUUID=1FDD7AFF-E523-29D0-13878F776CE4D35C&type=documents&fileName=SCM2701%20Scheme%20Announcement%2022%2E05%2E2020%2Epdf
- 22-May-2020 7:20pm
We are experiencing linking issues, please excuse the previous amendments.
We wish to inform you about important news regarding the Advertising and Digital Communications Services Prequalification Scheme (SCM2701).
To view the announcement, please visit the scheme page via the link below and download the scheme document titled, “Scheme Announcement 22.05.2020.”
Thank you for your understanding.
- 29-May-2020 6:28pm
Please be advised that the Advertising and Digital Communications Services Scheme is now accepting new applications.
More information is available in the scheme documents section titled, “Scheme Announcement 29.05.2020.’’
To submit an application, visit NSW eTendering.
- 6-Aug-2020 11:35am
Reminder notice to existing vendors (to re-apply before 01 December 2020)
Following a review with the goal to optimise its usability, we have enhanced The Advertising and Digital Communications Services Prequalification Scheme (SCM2701).
The two broad categories of Advertising Services and Digital Communications have been replaced with 11 capabilities and a wide range of related services. This makes it easier for buyers to find suppliers with capabilities and services that match their needs.
If you want to prequalify for the Scheme you must re-apply before 01 December 2020. You will need to submit a new application, but you can still access the information from your original submission on eTenders.
Submit your application now via https://www.tenders.nsw.gov.au/ and search for: SCM2701
Visit buy.nsw for more information or contact advertising@customerservice.nsw.gov.au for specific questions.
- 15-Oct-2020 5:22pm
As you may be aware from previous news, we have enhanced the Advertising and Digital Communications Services Prequalification Scheme (SCM2701) with the goal to optimise its usability.
The two broad categories of Advertising Services and Digital Communications have been replaced with 11 capabilities and a wide range of related services. This makes it easier for buyers to find suppliers with capabilities and services that match their needs.
If you have not done so already and if you want to prequalify for the Scheme, you must re-apply before 01 December 2020. You will need to submit a new application, but you can still access the information from your original submission on eTenders.
Submit your application now via https://www.tenders.nsw.gov.au/ and search for: SCM2701
Visit buy.nsw for more information or contact advertising@customerservice.nsw.gov.au for specific questions.
- 24-Mar-2022 6:58pm
The Advertising and Digital Communications Scheme has been extended until 30th April 2025, with all current suppliers retaining their successful status on the Scheme for their approved capabilities until then, subject to any Scheme enhancements or changes that may take place in the future.
There is no action required from existing suppliers at this point in time. The Campaign Performance Team will be working alongside the NSW Buy Team to action the extension in our systems.
If you have any questions regarding the extension, please contact the Campaign Performance Team.
