Tender Details
Quotations are requested for the development of a marketing strategy for the Great River Walk (GRW) which extends from Goulburn to Broken Bay.
A strategic approach to the marketing of the GRW is envisaged, including imaging, branding, identity and promotions for implementation.
Change of Closing Date & Time
Please see Addendum No. 1
A strategic approach to the marketing of the GRW is envisaged, including imaging, branding, identity and promotions for implementation.
Change of Closing Date & Time
Please see Addendum No. 1
Location
NSW Regions: Sydney
RFT Type
Invitation To Respond - This is not a tender. The system is being used for invitation for public response to information published on, or accessible through, this website.
Examples would include EIS, discussion papers, requests for information, registrations for position appointments, etc.
Additional Details / Instructions
It is envisaged the Plan include, but not be limited to:
1.Promotion of the GRW through products eg. Maps, media, press advertisement, website, brochures, displays, posters, events, information products, tours, school groups, sponsorship, self-guiding tours, T-shirt
2.Links with compatible and appropriate other local initiatives and with tourism industry organisations (regional, state, national)
3.Positioning of the GRW in the recreational trail market
4.Identity or imaging of the GRW to inform branding and development of logo
5.Publicity
6.Generic guidelines for applying the GRW identity
7.Events
8.Links with businesses / suppliers
9.Other innovative initiatives
10.Guidelines for Product development
11.Marketing collateral development e.g. website analysis, brochure development.
All relevant documents are included in the Zip file provided.
1.Promotion of the GRW through products eg. Maps, media, press advertisement, website, brochures, displays, posters, events, information products, tours, school groups, sponsorship, self-guiding tours, T-shirt
2.Links with compatible and appropriate other local initiatives and with tourism industry organisations (regional, state, national)
3.Positioning of the GRW in the recreational trail market
4.Identity or imaging of the GRW to inform branding and development of logo
5.Publicity
6.Generic guidelines for applying the GRW identity
7.Events
8.Links with businesses / suppliers
9.Other innovative initiatives
10.Guidelines for Product development
11.Marketing collateral development e.g. website analysis, brochure development.
All relevant documents are included in the Zip file provided.
