Destination NSW Brand Engagement Monitor 2024 - RFT-10067001

The current research is conducted through a monthly quantitative survey to understand domestic travellers, sampling Australians aged 18+ who have travelled for non-business purposes in the past 12 months or plan to in the next 12 months. The approximately 25-minute survey covers a variety of areas, including screening criteria, travel experience and intent, destination attitudes and perceptions, traveller segmentation, events, campaign evaluation, and audience profiling. The core survey includes key measures which are consistently tracked each month, with ad hoc modules that rotate quarterly or that are included on an as-needed basis. Questions and sample frame are kept consistent so metrics can be compared over time. Deliverables include monthly, quarterly/annual and ad hoc reporting, as well as campaign effectiveness reports timed around campaign dates in market.

 

Destination NSW uses the Brand Engagement Monitor outputs to:

• Inform strategic decisions for the organisation
• Measure destination brand outcomes against established benchmarks
• Measure campaign effectiveness and impact
• Deliver on government reporting requirements

 

The current contract is due to conclude in June 2024, this RFT has been prepared for procurement of a supplier to deliver the BEM beyond June 2024 for a single year term with up to 3 consecutive single year options to renew at Destination NSW’s discretion. The term of the Agreement (including the options) is intended to be for the period FY25 to FY28. An agency which can deliver the project end-to-end, from survey design, survey execution, sample recruitment and management, data quality assurance, reporting and presentation is required.

NSW Regions: Far North Coast, Mid North Coast, New England, Central Coast, Hunter, Cumberland/Prospect, Nepean, Northern Sydney, Inner West, South East Sydney, South West Sydney, Central West, Orana/Far West, Riverina/Murray, Illawarra, Southern Highlands
States and Territories: ACT, NT, QLD, SA, TAS, VIC, WA

Open Tenders - An invitation to tender by public advertisement with no restriction placed on who may tender. Tenderers will normally be required to demonstrate in their tender that they have the necessary skills, resources, experience, financial capacity, and in some cases licences, accreditations, etc., to fulfil the tender requirements.

Legal entity of Respondent

A response must be submitted by a legal entity or, if a joint response, by legal entities, with the capacity to contract.  The Principal will only enter into a contract with such legal entity or entities.

The Principal may ask a Respondent to provide evidence of its legal status or capacity to contract.  If Respondent entities propose to contract in their capacity as trustees, such evidence may include copies of the relevant trust deeds.  Any evidence requested is to be provided within 3 working days of the request.

Financial capacity of Respondent

The Principal reserves the right to have an independent company carry out a financial assessment of the Respondent. By responding to this RFT, the Respondent agrees to provide financial information if requested by the Principal, to enable this financial assessment.

The Principal reserves the right to reject any Response if the Principal judges the Respondent to not to have appropriate financial capacity.

Where the Principal forms the view that the Respondent does not have the appropriate financial capacity, the Principal reserves the right to make acceptance of any Tender conditional upon the Respondent entering into a bank, parent company or personal guarantee, or an unconditional performance bond in a form satisfactory to the Principal.

ABN requirements

The Principal will not enter into a contract with a Respondent that does not have an Australian Business Number and is not registered for GST.  Respondents must be registered for GST and state their ABN in their response.

Commercial capabilities

Respondents must be commercially capable of providing the services as per this RFT, including obtaining the insurances required by the Principal.

Proposals should outline a timeline for delivery of the project including project set-up, transition, ongoing deliverables and key milestones.

Ideally any transition plan would be delivered in June 2024, with full commencement of the fieldwork/data collection from July 2024. This will be subject to supplier recommended transition plan and approach.

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